The Biggest Loser_UK_s02
The Biggest Loser is an adaptable and now iconic format that offers severely overweight participants a golden opportunity to undergo radical positive transformation of their bodies, health – and ultimately their lives.
In addition to the hundreds of contestants who have successfully lost excess weight by appearing on the show, the franchise has directly assisted those at home, motivating them not only with inspiring on-screen stories but also through its successful brand extensions. These include a popular publishing range of reference books and The Biggest Loser Club, which offers a personalised diet and fitness plans and direct online interaction with trainers. The show has become a retail sensation with over $160 million generated in global retail sales and over 15 million products sold
Since premiering on NBC in 2004, the show has grown significantly to become one of the most successful US franchises and is currently airing its 11th season, most recently returning to NBC early in 2011 as the network’s highest rated show of the day with 8.8 million viewers. The New York Times says The Biggest Loser is one of the “most watched prime-time programmes besides football – with more than 200,000 people a year submitting audition tapes or attending open casting calls for the programme…”
As well as winning the hearts of US audiences on a massive scale, The Biggest Loser has also gone on to achieve remarkable international success. The show has now spawned a total of 54 series produced in over 100 territories and has been broadcast in territories as diverse as the Netherlands, Brazil, India, the Middle East, Israel & Mexico.