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With over 150 million viewers world-wide, MasterChef is a totally unique cooking competition rife with culinary and human drama – testing budding amateur chefs to the limit with a series of tough challenges judged by experts.
From dishes prepared in the studio, cooking for the rich and famous, to surviving the kitchens of top restaurants, the pressure is on to find the MasterChef champion at the end of each season. The stripped show is enjoying unprecedented success worldwide. Currently airing in over 150 territories and produced in over 30 countries, the franchise has developed into a hugely successful and highly adaptable format with major international acclaim.
The show continues to attract audiences across all demographics and hordes of dedicated fans with its blend of skill, excitement, passion and nail-biting tension. Off screen, 2010 saw the continued success of MasterChef’s ancillary opportunities, forming several high-profile international brand partnerships including the launch of the hugely successful sell-out Junior MasterChef range in Australia. The MasterChef brand offers extensive opportunities for merchandise generating over $150 million in global revenue through publishing, kitchenware, food products and toys as well as viewer interactivity through dedicated websites, apps and social networking sites, tie-ins with food industry sponsors, live events and touring displays. The possibilities are endless.
Broadcaster: BBC